Creative Direction Project.

Having been, for many years,  a  contributor with Getty Images, albeit to rights managed stock not royalty free , it has been an interesting process working with stock imagery to create some promos for tanning salon chain Gloden.

Budgetary restrictions meant I needed to look to stock imagery so I worked on employing overlays – flares and light, snow etc to give things an distinctive identity in tune with the clients product with a view to raise it up into something that lifted the perceptions of the clients business.

Kristian Bond at Qube collaborated on the typography to create a look identifiable with the client and then I sat down in the edit suite to work things up.